This line from the original article cracks me up.
In a survey of restaurant executives by the industry group Hospitality Technology, 71% of respondents said using data to “understand guest preferences and behavior” was their primary reason for facilitating point-of-service system upgrades, while enabling new payment options was the priority for 57%.
Bullshit. 100% of them put that in to ask for tips up-front. Period. End of story.