SI done?

How the hell does this happen?

This is next level incompetence!!

I didn’t read the magazine but I have heard the swimsuit issue drove profits.

A 2013 article by Business Insider says that is only about 7% of the profit.

Unlike woke lefties the the men I know don’t want to see a bulge in a woman’s bathing suit.

Definitely an issue, but I can’t imagine that is the driving factor in them going under.

Profit or revenue? I always heard that is what kept them going. COuld be sales have declined or I got bad information.

Back before the internet porn, that was the easiest thing most kids could get.

I’m sure it’s a lot more to it also, but they should stick to sports instead of social issues. People watch and follow sports to get away from all the bullshit and take their mind off the 24/7 media noise.

Yeah I can’t see that helping sales. Most woke people don’t really want to sleep with a trans woman. They just want to act better than anyone else.

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This article from the LA Times late last year discusses the issues it has had over the years and how it got to where it was when the AI story broke.

Good article on the problems SI faced prior to the AI scandal.
But not a real clear explanation of why they fell so fast.

Stole from Twitter;

Sports Illustrated’s model was really very simple:

  1. Employ 1-4 of the best writers in every sport
  2. Let them cook
  3. Charge people to read what they wrote

It’s insane that the Big Business Brains managed to fuck that up with a half century of cachet as the industry leader.

add take photos of hot women in bikinis.

Another take

Conservatives Cheer Mass Layoffs at Sports Illustrated (msn.com)

The swimsuit issue is a nice snapshot of the shitforbrains disease that corporate America execs have today.

They are completely detached from reality and living in the echo chamber of media programming.

Smart businesspeople know that consumers don’t want all this woke trash everywhere…that it goes against basic human instinct. Propping up and rewarding weakness.

Not surprising they have run the company into the ground. Keep doubling down on stupid and that’ll happen.