We discussed that earlier.
I think that is par for the course for any new football league. I remember the first iteration of the USFL. You could have said the same thing. Some of the coaches hired for the first year were NFL retreads Walt Michaels, Red Miller John Ralston and George Allen. The one who had the most success in the USFL was Jim Mora, Sr, who had never been a head coach before.
Now, if they want to make it interesting, they should get one of their teams to hire Urban Meyer. 