# Facebook-parent Meta will remove the ability to target ads based on sensitive categories

**URL:** <https://discourse.thelastforum.com/t/facebook-parent-meta-will-remove-the-ability-to-target-ads-based-on-sensitive-categories/30878>\
**Category:** Uncategorized\
**Created:** [November 11, 2021, 1:42am UTC](https://discourse.thelastforum.com/t/facebook-parent-meta-will-remove-the-ability-to-target-ads-based-on-sensitive-categories/30878 "2021-11-11T01:42:03Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![system](https://discourse.thelastforum.com/letter_avatar_proxy/v4/letter/s/bcef8e/32.png) [@system](https://discourse.thelastforum.com/u/system)\
**Post date:** [November 11, 2021, 1:42am UTC](https://discourse.thelastforum.com/t/facebook-parent-meta-will-remove-the-ability-to-target-ads-based-on-sensitive-categories/30878/1 "2021-11-11T01:42:03Z")

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Meta, the company formerly known as Facebook, said Tuesday it plans to limit advertisers' ability to target users based on certain sensitive categories. Starting next year, it will remove thousands of "Detailed Targeting" keywords to target ads to specific users in categories such as health, race or ethnicity, political affiliation, religion and sexual orientation.

[![](http://feeds.feedburner.com/~ff/rss/cnn_tech?d=yIl2AUoC8zA)](http://rss.cnn.com/~ff/rss/cnn_tech?a=Aj_xc6gmh5E:inJmcw7LBRI:yIl2AUoC8zA) [![](http://feeds.feedburner.com/~ff/rss/cnn_tech?d=7Q72WNTAKBA)](http://rss.cnn.com/~ff/rss/cnn_tech?a=Aj_xc6gmh5E:inJmcw7LBRI:7Q72WNTAKBA) [![](http://feeds.feedburner.com/~ff/rss/cnn_tech?i=Aj_xc6gmh5E:inJmcw7LBRI:V_sGLiPBpWU)](http://rss.cnn.com/~ff/rss/cnn_tech?a=Aj_xc6gmh5E:inJmcw7LBRI:V_sGLiPBpWU) [![](http://feeds.feedburner.com/~ff/rss/cnn_tech?d=qj6IDK7rITs)](http://rss.cnn.com/~ff/rss/cnn_tech?a=Aj_xc6gmh5E:inJmcw7LBRI:qj6IDK7rITs) [![](http://feeds.feedburner.com/~ff/rss/cnn_tech?i=Aj_xc6gmh5E:inJmcw7LBRI:gIN9vFwOqvQ)](http://rss.cnn.com/~ff/rss/cnn_tech?a=Aj_xc6gmh5E:inJmcw7LBRI:gIN9vFwOqvQ)

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This is a companion discussion topic for the original entry at [https://www.cnn.com/2021/11/09/tech/meta-facebook-ad-targeting-change/index.html](https://www.cnn.com/2021/11/09/tech/meta-facebook-ad-targeting-change/index.html)